Cinnamon Rolls and Coffee: Sunday Morning Bakery

Cinnamon rolls and coffee. That's it. That's all they sell at Sunday Morning, a new bakery in Alphabet City. And guess what? There's a line to buy 'em.

It's totally worth it. These are no ordinary cinnamon rolls. First, there's a rotating roster of ten different flavors. Yes, you'll find a classic Caramel & Pecan with Cream Cheese Icing. Then it gets more interesting: Pistachio & Mascarpone, Blueberry Lemon Curd, Guava & Cheese, Bananas Foster, and more.

Every one I've tried (and I've tried a few) has the light, pillowy, moist center you crave in a cinnamon roll, and they're not overly sticky or sweet. They're also mouth watering to look at. Visit the shop and you'll see customers shooting artful photos and videos for their Instagrams (guilty). Still, these little beauties deserve to be seen. And eaten!

Sunday Morning, 29 Ave. B, Alphabet City/East Village. Click here for their website